LOTTO MAX | Canada's Biggest Jackpot
Recognition: Graphis Advertising Gold
A ticket for Canada's biggest jackpot may cost more, but the prizes afford you way more. This multi-channel campaign aimed to remind people just how much five dollars could buy them if they bought a weekly ticket.
Writer: Natalie Greenspan | Art-Director Arron Isaac | Creative Directors Cam Boyd & Troy McGuiness | ECD Sean Davison | Photography & Re-Touching: Philip Rostron & Instill Productions