CONTENT CREATOR & Copywriter

There are words. Then there are the right ones. I help you find them.

 

PROFESSIONAL SUMMARY

With an Advertising Degree from OCAD University, I have 15+ years of award-winning experience as a copywriter and 360-degree content creator. Throughout my career, I’ve expanded the footprint of Fortune 500 companies and feisty indie start-ups. My experience spans across all media (television, radio, digital, social, events) and global brands—MasterCard, Coca-Cola, General Motors, and XBOX are examples.

My work starts strategic and ends creative. 


INDUSTRY EXPERIENCE

2021~Present | Senior Content Creator & Copywriter, eBay

Categories: Primarily @ebaymotors

  • Lead writer on eBay Motors vertical, eBay’s largest, most lucrative category

  • Launched social channels and crafted tone of voice on @ebaymotors

  • Create end-to-end social video content in collaboration with industry leading influencers at automotive events throughout North America

  • Work collaboratively with award-winning agencies from conception to completion of in-market and on-site campaigns

  • Established eBay Motors style guides—language and visual

  • Led strategy and creative expression for eBay’s first-ever Formula 1 partnership with McLaren Racing

2015~2021 | Freelance Content Creator & Copywriter, Natalie Ink

Brands: TD Canada Trust, LCBO, Fresh.Co, General Mills, McCormick, KeyTree Property Management, Berkshire Axis Capital, Confedde Co-Labs, Career Wayfinding, Milo Casting, Batiste Hair, Indeed Skin Labs, Alfred Sung, Cachet Ladies, FreeThem Anti-Slavery, Raising the Roof, Mastermind Toys

2020~2021 | Creative Director, ePrograms.ca

Description: ePrograms is an online, arts-based learning platform that offers live, interactive masterclasses with Canadian celebrity instructors. Role: Branding, Strategy, Creative Direction, Copywriting, 360 Content & Program Development, Managing partners & core team


2017~2018 | Senior Copywriter, GTB Toronto

Brands: Ford Motor Company - Trucks, Parts & Services 


2009~2015 | Senior Copywriter, McCann Toronto

Brands: General Motors - Chevrolet, Cadillac, Buick, GMC, Coke, MasterCard, Lotto Max, Wind Mobile, XBOX, H&M, Bluenoses Jeans, Indie88, Marlin Travel, Carrera, Canada's Next Top Ad Exec


2007~2009 | Copywriter, McCann Vancouver

Brands: Chevrolet. GMC, Canuck’s Place Children’s Hospice, Goodwrench, New Balance, Sandhill, Peller Estates Wine


2005~2007 | Copywriter, Pineapple Group Vancouver

Brands: Rogers, The Vancouver Recital Society, Tourism Vancouver, Sprott Shaw Community College, CDI Continuing Education, RisQ Management Software, Origin Home Financial

2005 | Copywriting Intern, Grey Vancouver

Brands: Starbucks, ihaveanidea.com

2004~2005 | Co-Founder & Creative Director, Bootycall Fashion Company

Description: A Made-in-Canada line of boy shorts for girls with the femininity of a lace-trimmed backside. Role: Co-Creator, Branding, Marketing, Digital Design, Packaging, XM Launch & Sustain + Manufacturing, Sales, & Account Management

AWARDS

One Show, D&AD, Communication Arts - Design Annual, Typography Annual | Graphis - Advertising, Photography, Advertising & Design Club of Canada, National Advertising Awards, Applied Arts - Design Annual, Photography Annual, Advertising Annual, Illustration Annual | Creativity International, Marketing Awards, Coupe Magazine, Ads of The World, Digital Marketing Award, FWA - Site of the Day

EDUCATION

2000~04 | OCAD UNIVERSITY | Advertising Diploma |  Bachelor of Design Studies

COMMUNITY INVOLVEMENT

  • ADCC Portfolio Night in Canada ~ Portfolio Reviewer

  • Canadian Marketing Week ~ Guest Speaker 

  • Canadian Marketing Awards ~ Judge

  • Canada's Next Top Ad Exec ~ Judge & Panel Guest, York University

  • OCAD Thesis ~ Judging Panel for Grad Students

  • Applied Arts ~ Advertising Annual, Guest Editor

  • United Way ~ Corporate fundraising and campaign assets

  • Pride Week Volunteer ~ Corporate sponsor booth set-up and greeting parade participants at finish line

  • Salvation Army ~ Sorting corporate donations during the much-needed holiday season

  • Castleview Wychwood Towers ~ Holiday gift collecting and distribution to seniors in the longterm care facility

PASSION PROJECT

2011~Present | The Abandon Shoes Project

Role: Creator, Finder, Photographer, Writer, 360 Content & UX Designer

As an adult without a driver’s license, I walk. A lot. Along my path, I began finding abandoned shoes. Yes, shoes without people. So in 2011, with my new iPhone’s camera, I started photographing them. By 2015, I had amassed hundreds of shots of lost soles that had found their own through me. As a firm believer that every subject has a story, I began writing little stories for each of them and posting them on Instagram. Not satisfied with just giving my ever-growing collection some love on a social feed, I decided to create a more permanent home for them, and abandonshoes.com was born. To date, it remains my passion project—with seemingly endless legs. People sending me shots of abandoned shoes and asking me to caption them is definitely this writer’s dream;)